My name is Morgan Chi. I'm a freelance copywriter and content developer.

I specialize in helping businesses like yours boost leads, sales, and audience engagement. Learn more below.

Whether you need blog content, website copy, e-newsletters, sales emails, or white papers, I’ve got you covered.

Writing Portfolio

View a collection of high-quality work for clients in the legal industry, home health care field, and more.


“Morgan Chi is a superior digital marketing blogger. I have been working with her for more than a year, and every week she pitches unique, actionable topics that resonate with our target audience…”

Request a Quote

Spend just a few minutes telling me about your project. I’ll respond within 24 hours!


I've worked with clients big and small, from start-ups to national organizations.
Engaging content can have a huge impact on your bottom line.

According to Content Marketing Institute, more than half of B2B marketers report that their top challenge in 2016 will be producing engaging content.

I am a content developer and copywriter dedicated to helping B2B and B2C clients produce engaging content in order to achieve their marketing goals, such as search engine optimization (SEO), branding, audience engagement, conversions, sales, lead generation, and reputation management. My services include, but are not limited to, the following.

• Blogging
• Branding
• Content Development and Marketing
• Copywriting
• Editing
• Email Marketing
• Ghostwriting
• Newsletter Content
• Proofreading
• Public Relations
• Search Engine Optimization (SEO)
• Social Media Marketing

  • + Blog Articles Published

    Hundreds of published blog articles for clients from a variety of industries.

  • Years of experience

    I possess a combination of freelance and corporate writing experience and have also co-founded an e-commerce company, which lend me a unique perspective.

  • Hour Response Time

    Your time is valuable. Fill out a simple email form describing your project and I'll happily respond within 24 hours.

  • % of B2C organizations plan to increase their content marketing budget in 2016

    Don't get left behind!

Receive a free project quote in 24 hours!


A handful of quality pieces for clients in the legal industry, health care field, and more.
  • Sales Catalog Copy: Furniture Company


    A marriage of globally-inspired style and unparalleled craftsmanship, Classic Home (a division of Classic Concepts) is a name synonymous with products of the highest quality, from rugs to furniture to lighting. Like each of these carefully crafted pieces, our company has a fascinating history that starts and ends with you in mind.

    Nearly three decades ago, owner and founder Harpal Singh was a young student at the University of New Mexico with a passion for revolutionizing home décor standards. He went door-to-door selling rugs stored in the trunk of his car, building one-on-one relationships with the very same kinds of customers that you interact with every day… from these humble beginnings, Classic Concepts was born.

    It was not long before Singh’s noteworthy collections had customers and retailers of all sizes talking; the company’s commitment to crafting timelessly beautiful pieces of the highest grade materials had made an impact.

    With unique craftsmanship and global influences at the foundation of Classic Concepts, it was no surprise that we eventually reached overseas as well. The procurement of a top-notch, fifteen-acre facility in India, as well as rug and textile factories, enabled us to hone our focus on artisanship and perfect every detail of production from start to finish. Throughout this growth our company stayed true to its roots, refusing “cookie cutter” designs in favor of more distinct looks and listening intently to feedback from our valued partners—retailers like you, and your customers.

    We launched the Classic Home brand, a division focused on one-of-a-kind pieces and handcrafted beauties incorporating materials like stunning wood and artistic metals. Our Villa Home Collection has become the standard of ultra-luxurious bedroom lines, with many of our retailers commenting on its consistent popularity among customers. Classic Home Rugs continues to showcase artisan-made, unique collections of natural and eco-friendly fibers such as wool and jute.

    Twenty-six years after the modest birth of Classic Concepts, our promise to you remains the same: to create unrivaled collections for every room of the home, that are different and better than anything your customers have experienced… pieces that strike a balance between current and timeless, for endless appeal. It is not easy, but it is what you and your customers deserve.

    Trendy Yet Timeless
    Style is about more than striving to be fashionable; it is about reflecting your inner personality onto the external world. Just as clothing and jewelry displays our personal story to others in a small way, our homes reflect an extensive piece of ourselves… they speak volumes about our individual spirit, values, and history.

    That is why we craft elegant, handmade pieces that are as unique as the customers who enjoy them. Globally inspired and environmentally conscious, our sophisticated home furnishings draw inspiration from the world around us and captures elements of the trendiest rustic looks while remaining timelessly appealing.

    Within the following pages of our catalog, you will see carefully curated furniture, textiles and rugs specifically designed to help your customers create personal spaces that make them feel comfortable. With these functional and elegant works of art, houses become the homes that customers want and deserve.

    Living spaces: where individual style comes to life. At the heart of this Living collection are natural pieces flexible enough to complement any decor, from stunningly modern to elegantly rustic. Sturdy tables for all occasions, luxurious upholstery items, One-of-a-Kind casegoods… the following pages feature all the essentials for crafting living areas that tell a unique story.

    Artisan crafted from solid wood, our occasional tables and media stands are natural conversation pieces. Yet, they are also diligent, providing ample storage and space for activities. Our occasional tables and media stands provide a harmonious blend of functionality and clean style that’s impossible not to appreciate.

    Our accent chairs confidently make a statement, acting as centerpieces and pulling the look of a room together. With so many colors and fabrics to choose from, you can find the perfect chair for your designs or store. Sit back and see what we have to offer.

    Organization is key to success. That’s why we use sturdy materials repurposed into distinguished desks and storage, complete with natural characteristics to individualize each one. A refined aura combined with strategically designed drawers and a spacious seating area make our pieces comfortable, dynamic, and exactly what’s needed to create a productive work environment.

    As the centerpiece of the dining room, a dining table sets the tone for the entire space. Our dining tables are the epitome of sturdiness and quality; many are made from reclaimed wood that tells a story with the various natural imperfections found in the grain. Rectangular or round, large or small, espresso or desert hue—our dining tables come in an array of sizes, shapes, and colors to match your specific needs and complement any palette.     

    Nothing’s ever out of reach with our dining pubs, which provide the ideal location for beverages, food or everyday items. These handcrafted treasures aren’t just functional; their unique look can set the tone for your entire living space. Whether you’re looking for an accent piece or an understated beauty that flies under the radar, look no further than our handcrafted dining pubs.

    Instantly create some extra counter and storage space in any dining room with one of our artisanal buffets. Solidly constructed using carefully selected materials of the highest quality and appearance, our buffets were designed with a variety of doors and cupboards for easy access to ample storage areas, not to mention a spacious countertop. Your customers will be able to effortlessly entertain in style and comfort.

    Our kitchen islands provide the ideal balance of storage space and elegant aesthetics. Made from natural wood, every piece has unique characteristics that make it distinctive and beautiful. Each kitchen island is crafted to provide the space needed for valuables or dining ware, with an enduring style that’s sure to please.

    No dining experience is complete without a comfortable chair in which to relax and enjoy a sumptuous meal. Our dining chairs were designed for both comfort and style in one alluring package, so that your customers enjoy sitting in them as much as they love staring at them. We aim to make each seat a standout in its own right while ensuring that all pieces look harmoniously beautiful when gathered around one of our signature dining tables.

    Make the most of limited showroom space with our cozy stools, which tuck away nicely while rounding out a variety of dining and entertainment displays. Functional and stylish, these pieces were expertly constructed using materials such as fashionable fabrics and world-class wood to let their natural strength and beauty shine. Personal seats, each with their own personal style.

    Like a good pair of shoes, a bed is no place to cut corners; quality counts when it means getting a good night’s sleep, as well as setting the tone and look of an entire bedroom. We’ve focused on every detail of our high-quality bed collections, from sourcing the very best materials to experimenting with trendy and timeless fashions, to achieve pieces that have their own story and appearance. Clean lines and durable, artisanal construction round out these furnishings to provide any bedroom with a carefully crafted, unrivaled frame to be envied.

    The right lighting—whether dim and intimate, warm and cozy, or bright and energetic—sets the mood for any space. Shine a spotlight on your best designs with timeless pieces that can revitalize dark corners or illuminate the center of a room.

    No two pieces are alike in this bold collection, handcrafted by artisans for a unique look at home in sophisticated or casual spaces. Distinctive elements like naturally aged wood and salvaged metal details mean high-quality works of art whose appeal and personality are unmatched. Ideal conversation pieces, these travel-inspired standouts tell a unique story that begins across the world… winds through your showroom floor… and ends comfortably in your customers’ homes.

    This breathtaking work of art showcases the heart and soul of our One-of-a-Kind Collection. Rare, natural elements make a bold statement and endearing imperfections only serve to distinguish this piece’s long history. Eye-catching and precious, this diamond in the rough connects the past and present in one enjoyably antique package.

    Our Some-of-a-Kind Collection pairs One-of-a-Kind appeal with the instant gratification of a stocked product to meet your customers’ demands. This piece is a modern heirloom, pairing handcrafted detailing and luxurious materials to showcase natural imperfections that separate it from the crowd. Like our distinguished One-of-a-Kind pieces, this Some-of-a-Kind gem has a unique look and tale all its own, but with greater availability for your sales floor.

    Villa sets a new standard of luxury. Hand-stitched details, the finest materials like silky cotton and supple linen, striking patterns and elegant colors—these are the hallmarks of the Villa Home Collection. When it comes to crafting designs with timeless character and endless charm, this carefully curated collection gracefully exceeds expectations. 

    If there is one adornment that can make your store’s living room and bedroom arrangements absolutely irresistible, it’s our plush pillows. Looking for globally inspired prints or rich solids? Touchable textures or sleek softness? We’ve got you covered with our endless pillow selection that breathes new life into stale displays.

    These sumptuous solids were designed by our in-house team to balance out intricate patterns and tie color palettes together, bringing harmony to sleep and lounge areas. Beautiful textures, polished details, and lovely hues combine in this best-selling collection to add those final touches to your store’s snug spaces.

    Your customers can rest, relax, and rejuvenate in ultra comfort with our palette-pleasing bedding collections. Layers of luxury—from shams to duvets—result in ultra sophisticated bedroom sets that pay homage to their rustic influences and modern sensibilities.

    “Underfoot” doesn’t always mean “in the way.” Our handmade rugs are ideal for tying accent colors together or acting as your design’s statement piece. Each is handcrafted to showcase the unique imperfections of the high-quality, eco-friendly materials.

    Sales Catalog Copy: Furniture Company
    Portfolio Print
  • Blog Post: Legal Marketing Company


    Crafting an e-book sounds more intimidating than it actually is; with Microsoft PowerPoint and your law firm website, you most likely already have all the materials needed to create and launch one. Still not convinced that you possess the marketing and technological know-how? The seven steps below will walk you through the process.

    Step 1: Nail down a topic

    Look through your archive of blog topics—most should do just fine for an e-book. Pare down the options by asking: what are your potential clients’ pain points?
    What sorts of topics would help you cultivate a discussion about using your services? For example, your typical criminal defense attorney has probably written about proper search and seizure for his law firm website’s blog before. He could expand upon it easily in an e-book, starting with the definition of search and seizure.

    Decide upon your topic, and then open up Microsoft PowerPoint and title your e-book on the first slide (consider utilizing a PowerPoint template from a reputable online source if you’re new to e-books).

    Step 2: Sketch an outline  

    Once you have your general topic, tweak it to be more general or specific depending on how long you’d like your e-book to be. Then, sketch an outline of the project—the topics and order of chapters—using a table of contents slide.

    Step 3: Fill in the content

    Save time by pulling from your blog posts to fill your outline with content, and then go back and add to each section as necessary until you’ve completed all chapters. Boil things down so readers aren’t bombarded with massive chunks of text or legal jargon.

    Also, add a compelling call to action at the end along with your firm’s contact information. For example, “Concerned that the search of your home was improper? Consult our knowledgeable attorneys today by calling 999-999-9999!”

    Step 4: Add images

    If you’d like to clarify a confusing point or feel that the reader needs a break from constant text, feel free to insert images within your e-book.

    Step 5: Finalize design

    Play with colors, fonts, bulleted lists, bolding (for the most important points), and creative layouts for greater visual appeal. Don’t go overboard but watch out for going too sparse as well; it is a good idea to integrate at least your firm’s color palette and logo throughout as a bare minimum.

    Step 6: Check quality  

    Go through and proofread everything.

    –Check for typos

    –Ensure that images appear correctly

    –Make sure that all hyperlinks work

    –Double check that the table of contents refers to appropriate page numbers

    Step 7: Host on your website and offer it to visitors

    You’re almost done! Now that your product is ready for viewing, all you have to do is host it somewhere. You already have a law firm website, so consider hosting an e-book landing page attached to that site. For instance, could host their e-book on

    Afterward, make the book available for download in exchange for the viewer’s email address or participation in a brief survey.

    Don’t have time to write content? We specialize in crafting quality content so you can accrue more clients. Ask us about our services!  

    Blog Post: Legal Marketing Company
    Online Content Portfolio
  • Email Newsletter: Staffing Company

    Email Newsletter: Staffing Company
    Email Copy Online Content Portfolio
  • Flyer: Wellness Company

    Flyer: Wellness Company
    Portfolio Print
  • Business Presentation: Financial Staffing Firm

    Business Presentation: Financial Staffing Firm
    Informational Portfolio
  • White Paper: National Staffing Firm

    White Paper: National Staffing Firm
    Informational Portfolio
  • E-Newsletter: National Staffing Organization

    View a sample article feature below (images redacted to protect identities).

    Porfolio-Roth Staffing Achiever Newsletter Sample

    E-Newsletter: National Staffing Organization
    Portfolio PR/Communication
  • Flyer: Health Care Company

    Flyer: Health Care Company
    Portfolio Print
  • Email Copy: Staffing Organization

    Email Copy: Staffing Organization
    Email Copy Portfolio
  • Website Biographies: Senior Leadership


    Mimi Taylor

    Senior Vice President, Finance & Accounting, Roth Staffing Companies, L.P.

    As Senior Vice President of Finance & Accounting, Mimi Taylor oversees several corporate departments including Accounting, Finance, Credit & Collections, and Payroll.
    She is responsible for ensuring that the company’s financial processes run efficiently and effectively in order to make life better for Roth Staffing Companies’ coworkers, customers, Ambassadors, and vendors.

    Mimi’s appreciation for Roth Staffing’s workplace culture inspired her to join the company in 2014 after a ten-year stint as CFO of a large petroleum organization, where she was named Private Company CFO of the Year in 2007. Mimi’s 30 years of experience also include tenure in banking, manufacturing, multi-company/division enterprises, strategic planning, operational efficiencies, and corporate tax.

    Mimi is a proud graduate of the University of Notre Dame, where she received her undergraduate degree in Business Administration and Accounting.

    Brett Roth

    Vice President, Ledgent Technology & Engineering

    Roth Staffing Companies welcomed Brett Roth into the organization in 2008. He received his degree in Entrepreneurship and Innovation from Northeastern University before starting as a Recruiter in Roth Staffing’s Corporate office. He immediately excelled at filling some of the most challenging internal technology positions. Brett launched Ledgent Technology & Engineering in 2009, a business line focused on IT and engineering staff augmentation. He served as Director of the business line for four years, expanding Ledgent Technology & Engineering into select new markets. In 2013, Brett was promoted to Vice President of Ledgent Technology & Engineering. Brett, a champion of Roth Staffing’s unique culture and values, now oversees the management of the business line and has set the table for national expansion and rapid growth around the U.S.

    Website Biographies: Senior Leadership
    Informational Online Content Portfolio
  • Sales Letter: Physical Therapy Company



    Recipient Name

    Recipient Street Address

    Recipient City, State, and Zip Code


    When Physical Therapy Network Solutions opened our doors years ago, a few things were different.  For one, we didn’t have many of the dedicated client and patient relationships that we have now.  Yet, some things have stayed the same, such as the elements that shape an effective home health care partner—timely documentation and patient care that you can be proud of.

    At Physical Therapy Network Solutions, our qualified therapists complete paperwork in a timely manner in order to best serve your needs and the needs of your business. We don’t bill for wasted time or support “in and out” visits; we spend a significant amount of hands-on, personalized time with each and every patient so they can get on, and remain on, the path toward wellness.

    In fact, Physical Therapy Network Solutions has become known within the industry for creating customized, long-term care plans for patients struggling with everything from deconditioning and joint replacements to enduring illnesses like Parkinson’s disease.  Our multilingual therapists each possess an average of 15 years of experience assisting patients and empowering them to take charge of their treatment—a goal that your organization and Physical Therapy Network Solutions share.

    We know that you have a lot of choices when it comes to selecting a home health care partner in Southern California… But there’s only one with the expertise, ability, and experience to help you accomplish your business objectives while enabling patients achieve their health goals.

    I would appreciate the opportunity to discuss Physical Therapy Network Solutions’ qualifications, outlined on the attached document, in further detail.  Please feel free to contact me today for a brief consultation about forging a productive and rewarding partnership.





    Sales Letter: Physical Therapy Company
    Portfolio Print
  • Press Release: Staffing Company



    Corporate contact: Name, Title

    Roth Staffing Companies, L.P.

    (999) 999-9999

    Roth Staffing’s President & COO Earns Gold Stevie Award as

    National Executive of the Year from American Business Awards

    June 16, 2014 (Orange, CA) — The American Business Awards named President & COO of Roth Staffing Companies, Adam Roth, the Executive of the Year in the Business Services category at the 12th annual Stevie Awards banquet in Chicago, IL, last Friday.  Adam was honored for being the architect of Roth Staffing’s programs and processes and then successfully implementing those systems in order to create one of the most engaged workplaces in the nation while also driving business success.  Adam’s success at leading Roth Staffing is evident in the unprecedented awards and recognition bestowed on his company by both staffing industry experts and the business world at large.

    The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.  In 2014, more than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Executive of the Year. Former Executive of the Year honorees include Steve Jobs, CEO of Apple, Tom Adams, CEO of Rosetta Stone, John Collins, COO of the National Hockey League, and Lawrence Ellison, CEO of Oracle, to name a few. Stevie Award winners were selected by more than 240 executives worldwide who participated in the judging process this year.

    “I am incredibly honored to receive such a prestigious and recognized accolade,” says Roth, “This kind of success is a reflection of the people I’m fortunate enough to work with.  I work with the most talented, loyal, genuine, caring individuals – that’s what makes Roth Staffing Companies great and inspires me every day!”
    “This award is maybe more for us – the coworkers of Roth Staffing – than it is for Adam,” said Staci Johnson, Vice President of Marketing for Roth Staffing Companies. “We know Adam doesn’t want or need this type of public recognition, but for our employees, it gives us a chance to celebrate what a truly remarkable leader Adam is.  He is very much respected and loved by our entire company and it is such a joy for us to see that the national business landscape acknowledges what we already know.”

    “It’s an honor for us to recognize and celebrate such an outstanding class of organizations and individuals,” said Michael Gallagher, president and founder of the Stevie Awards.  “The judges were especially discerning this year.  All of this year’s Gold, Silver and Bronze Stevie winners should be proud that the judges recognized their achievements and their ability to express those achievements in a way that captured the judges’ hearts and imaginations.”

    Details about The American Business Awards and the lists of Stevie winners who were announced on June 13 are available at

    About Roth Staffing Companies, L.P.

    Roth Staffing Companies is a staffing solution provider and workforce solutions organization operating from more than 100 locations in 21 states and the District of Columbia via five specialized business lines: Ultimate Staffing Services, Ledgent Finance & Accounting, Adams & Martin Group, Ledgent Technology & Engineering, and About Talent.

    Roth Companies is the only organization to receive all of the staffing industry’s most prestigious honors in a single year and accomplished this unprecedented feat two consecutive years.  The Roth organization is recognized in the business community as a leader in culture and coworker engagement and was recognized as one of Achiever’s “50 Most Engaged Workplaces in the U.S.” in addition to receiving a “Best in Biz Award” for Best Company to Work For. Roth remains the only firm in the industry ever ranked #1 on the Inc. 500 list of fastest-growing, privately-owned companies.

    Visit for more information or call (714) 939-8600.

    About the Stevie Awards
    Stevie Awards are conferred in five programs: The American Business Awards, The International Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  A sixth program, the German Stevie Awards, will debut later this year.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about the Stevie Awards at

    Sponsors and partners of The 2014 American Business Awards include Biz Talk Radio, CallidusCloud, Citrix Online, Cvent, Engility, John Hancock, LycaMobile, PetRays, and Softpro.


    Press Release: Staffing Company
    Portfolio PR/Communication
  • Website Copy: Health Care Company

    Website Copy: Health Care Company
    Portfolio Website Copy
  • Direct Mail Postcard: Staffing Company

    Portfolio-Roth Staffing Postcard

    Portfolio-Roth Staffing Postcard Front


    Direct Mail Postcard: Staffing Company
    Portfolio Print
  • Blog: Legal Staffing Company


    What Top Performers Want in a Workplace
    You probably know the importance of motivating your very best employees.  Maybe they have the best ideas, they achieve outcomes faster and better than everyone else, or perhaps they inspire those around them and help to create a unique work culture. Knowing the importance of retaining top performers, and actively doing it, are two different things.  The things that motivate these top performers aren’t necessarily the same things that motivate the rest of your workforce.  That’s why we asked a few senior leaders and managers at Roth Staffing Companies to give us the low-down on the things that top performers want from their workplace.  Consider rolling out retention strategies that cater to these attributes.

    Top Performers Crave a Challenge 

    “We’ve found that the most successful employees—no matter what role they fulfill in what industry—need to be stimulated in order to be engaged in their positions,” says Pam Sexauer, Executive Vice President of Roth Staffing Companies. “It’s easy for managers and supervisors to focus on improving coworkers’ weaknesses instead of capitalizing on their strengths, but this can actually lead to disengagement rather than growth.  Allowing top performers to leverage their talents and abilities and focus on their unique strengths to do their job is not only a best practice, it’s necessary to cultivating a great workplace.”

    Roth Staffing recommends the following strategies to help departments and organizations challenge and motivate successful professionals.

    Discuss projects they’ve enjoyed in the past

    A resume can only tell you so much.  Sit down with each employee to discuss what tasks they considered challenging yet rewarding in the past.  Then, set a goal lofty project goal and schedule regular follow-up meetings to discuss progress, challenges, and innovative solutions.

    Build a culture of recognition

    “The best way to position coworkers for success is to deliberately and strategically create a way to integrate them into your workplace culture,” says Leila Malekzadeh, Roth Staffing’s On-Boarding & Integration Specialist.  “One reason that our organization has consistently been recognized as a ‘Best Place to Work’ is our coworkers internalize our Mission, Vision, and Values on day one.  They feel connected to our Purpose, ‘To make life better for the people we serve,’® and realize that they have the power to positively represent our company every single day.”

    Give employees autonomy

    Nothing sucks meaning and enjoyment out of a project faster than unnecessary micromanagement. Employees should feel like senior leaders trust them enough to make their own decisions.

    Compensation, Bonuses, and Perks

    Approximately 16% of successful employees claimed that compensation matters most when considering a career position. One rule of thumb … don’t wait until a top performer asks about their salary.  If you know they aren’t being compensated at the upper end of the scale, go out of your way to get them bumped up before they ask.

    Job Security Spurs Better Performance

    Could you perform to the best of your ability if you were constantly worried about losing your job?  Neither can top performers—they ranked job security as the third most important element to job satisfaction. Organizations should set clear performance expectations from the start in order to ensure that managers and employees are on the same page.

    “‘Best to Work For’ organizations typically differentiate themselves by focusing on opening lines of communication between management and those in non-management roles,” says Sexauer.  “They make dialogue a priority through weekly goal meetings, open-door management policies, and monthly or quarterly evaluations where supervisors and employees have open dialogue and propose solutions.  No matter how you accomplish it, spurring honest and productive discussion within your department or organization is a sure way to attract and keep top performers!”

    Sources: North Coast 99, Microsoft, Gallup Inc.

    Blog: Legal Staffing Company
    Online Content Portfolio
  • Sales Copy: Legal Staffing Firm

    Sales Copy: Legal Staffing Firm
    Portfolio Print
Go Back


Copy that really hooks customers is just a click away.


Free knowledge to help your business thrive!

Request a project quote

Please fill out the form with information about your project. I'll respond within 24 hours. Thank you for your interest!